The Full Story
Brand MRKT
Headhunted as a Retail and Concession Representative for BRAND MRKT at Magasin Du Nord, I played a key role in promoting and selling a curated selection of premium brands, including;
Stella McCartney Lingerie, Michael Kors Swimwear, Spanx, FreeBra, and Hanky Panky.
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A significant part of my role involved launching new brands within the consignment departments, ensuring seamless integration into Magasin Du Nord’s retail landscape. I spearheaded seasonal sales presentations and initiatives, bringing Autumn/Winter and Spring/Summer collections to life through tailored customer experiences.
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2018 - 2019
PR
As a Retail and Concession Representative for BRAND MRKT at Magasin Du Nord, I played a pivotal role in shaping the PR and brand activation strategies for Stella McCartney Lingerie, Michael Kors Swimwear, Spanx, FreeBra, and Hanky Panky. Beyond sales, my focus was on elevating brand presence and consumer engagement through storytelling, curated events, and strategic collaborations.
Shape n' Tape
Seeking to merge innovation with retail engagement, I founded the "Shape and Tape" pop-up event, a dynamic collaboration with a Magasin Du Nord student that highlighted the synergy between Spanx and FreeBra.
Merchandising
Additionally, I worked in close collaboration with the Head Office in Stockholm, frequently visiting to align on strategies, merchandising and implement initiatives that strengthened brand presence in the Danish market.
This role was a blend of strategic brand development, retail storytelling, visual merchandising and hands-on customer engagement—an experience that honed my ability to connect brands with consumers in an immersive, sales-driven environment.