The Full Story

Underprotection

At Underprotection, I helped communicate the brand’s core values through engaging social media content, managing TikTok and Instagram to enhance e-commerce and influencer engagement. I collaborated closely with the team, developing creative skills while assisting in office operations and coordinating photoshoots. Additionally, I facilitated influencer communication and gifting initiatives, strengthening brand visibility and relationships.

2021 - 2022

Launching TikTok

I launched Underprotection’s TikTok, creating compelling content that boosted engagement and brand awareness. Managing social media for both TikTok and Instagram, I focused on e-commerce-driven content and influencer collaborations. Additionally, I coordinated photoshoots, facilitated gifting initiatives, and supported daily office operations to strengthen the brand’s visual identity.

Ad Creation for Underprotection

I created engaging and performance-driven advertisement edits for Underprotection’s TikTok, tailoring content to boost brand awareness and drive sales. Through dynamic visuals and trend-focused editing, I helped optimize ad campaigns that resonated with the brand’s audience and enhanced its digital presence.

Content creation

Created engaging TikTok content, including video production, trend adaptation, and storytelling to enhance brand presence. My work involves filming, editing, and optimizing content for maximum reach and engagement, ensuring alignment with brand aesthetics and messaging.