The Full Story
Sand Copenhagen
As part of my work with SAND Copenhagen, I have been actively involved in shaping the brand’s visual identity and digital presence across multiple platforms. My role has encompassed a diverse range of creative and strategic responsibilities, including: E-commerce | Digital & Print Banners | Campaign Visuals | Content Creation
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2023 - Present
E-commerce
Enhancing the online shopping experience through compelling product presentations, visual storytelling, and optimized content to align with the brand’s refined aesthetic.
Print material
Digital and in-print. Contributing to the development of high-quality print assets, including in-store displays and marketing materials.
SoMe and content creation
Curating and executing engaging content for SAND Copenhagen’s digital platforms, ensuring brand consistency and audience engagement through storytelling, high-quality imagery, and campaign strategies.
AW25 Lookbook
Designing both print and digital lookbooks, combining striking imagery, refined typography, and cohesive layouts for a premium visual experience.
The Shirtmaker
Digital and in-print, promotional materials for retail stores, enhancing the in-store experience and reinforcing campaign messaging.
Video edits
Producing high-impact visuals and copy that reinforce the brand’s narrative, from conceptualizing seasonal campaigns to crafting engaging product descriptions and editorial content.
Styling
Assisting in styling and directing photoshoots to ensure each piece is presented in an editorial yet commercial way, enhancing the storytelling of the collection.
AW24 Lookbook
Digital and in-print. Contributing to the creation of print assets, including lookbooks, marketing collateral, and in-store materials, maintaining a seamless blend of modern and timeless design elements.
Copywriting
Developing creative and impactful product descriptions for seasonal campaigns, ensuring a strong narrative that resonates with the brand’s audience.
